Not your average
data nerds. Not your
average advertising
performance either.

It's a common misconception that Google Ads is primarily for e-commerce/B2C and less so for B2B. This couldn't be more wrong. Google Ads is an intent-capture engine perfectly suited for the rational, research-heavy B2B buyer journey.

Advertisers are rightly obsessed with conversions in performance-based marketing. Sometimes you might be missing a trick though. Let's talk customer growth through advertising.

For some advertisers, Google Analytics is that place you're forced to visit when you need landing page data. For others, it is a playground for insight and data activation. Let's go through some use cases.

First thing to say: we made this phrase up. We're big believers that Conversion Signals are not a one-and-done setup, but rather needs continuous monitoring and optimisation. Read our thinking and see if we can convince you!